Introduction to online personal branding and Using social media for research
This ebook is a compilation of a few articles/ tutorials which I wrote for the Wolfson academics and researchers. The first edition of the ebook was quite well received and
this second edition makes a few changes and updates based on comments and
and useful articles/ tutorials.
Permission is granted to copy, distribute (for non-commercial purposes) and/or modify
the material as long as proper attribution to the author and the Wolfson Research
Please email me directly (dsmutum@gmail.com) for any comments or suggestions for
Dilip S. Mutum, PhD
Coventry University
Image on Cover:
Partial map of the Internet based on the January 15, 2005 data found on opte.org. Each line is drawn
between two nodes, representing two IP addresses. It has been licensed under the Creative
Commons Attribution 2.5 Generic license.

