Social media for researchers and online personal branding
Introduction to online personal branding and Using social media for research
©Dilip S. Mutum
About the author
Dilip S. Mutum is a Lecturer in Marketing and Advertising
at Coventry University Business School, Coventry
University. He obtained his PhD in Marketing from the
Warwick Business School, University of Warwick in 2011.
He is an avid blogger and his research interests include
social networking, e-innovation, electronic marketing and
online consumer behaviour. His primary expertise lies in
search engine optimisation and social media marketing.
And on the following social media: