Social Media Marketing for Business – A Personal Guidebook
The Making of a Social Media Marketing Campaign
(Courtesy Ignite Social Media)
REVISITING THE DEFINITION OF WEB 2.0
Rather than a defined technology, Web 2.0 is an "attitude" or perspective. The outstanding
characteristic of this perspective is to enable and encourage participation in an "open" environment.
This openness refers to the behind-the-scenes technology AND the socially open policy, granting rights
to the audience to contribute and use the content in a variety of contexts.
Simply defined web 2.0 is “a combination of online platforms, applications, and media created with
the aim of facilitating interaction, collaboration and sharing of diverse range of content types.”14 41 http://www.socialmediayeah.com (c) 2009. Personal Copy. No Distribute.
