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Social Media Marketing Secrets for Online Business

Social Media Marketing for Business – A Personal Guidebook
Authority Development Strategies: Tools of the Trade
The process of achieving expert status in your niche requires a solid plan of action where you
consistently publish content that explore the same topic in ever increasing depth.
Public authority evidence within your website content: Revamp your “About Us” page to
underscore your expertise in the specific field. Include your professional certifications and
recommendations from other experts. For your sales pages be sure to include testimonials from
satisfied clients. These website elements are termed “social proof4”defined in Wikipedia as:
“...A PSYCHOLOGICAL PHENOMENON THAT OCCURS IN AMBIGUOUS SOCIAL SITUATIONS
WHEN PEOPLE ARE UNABLE TO DETERMINE THE APPROPRIATE MODE OF BEHAVIOR.
MAKING THE ASSUMPTION THAT SURROUNDING PEOPLE POSSESS MORE KNOWLEDGE
ABOUT THE SITUATION, THEY WILL DEEM THE BEHAVIOR OF OTHERS AS APPROPRIATE OR
BETTER INFORMED.”
Establish an open dialogue. Remember, communication is the key: create channels of communication
and encourage people to email or contact you with questions using a comments/suggestion/feedback
page. When you help people solve their problems it increases their confidence in you as an expert.
Become a Contributor to other blogs: Select authority blogs within you field of expertise and offer to
become a contributor. Publishing articles on related websites reinforces your visibility in your niche. This
is very useful in terms of branding yourself which is much more important than the amount of website
traffic you’ll receive. Remember to mention your “guest” blogging on your website and include your
keywords in your by-line.
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33 http://www.socialmediayeah.com (c) 2009. Personal Copy. No Distribute.
 
 
 
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