Social Media Marketing for Business – A Personal Guidebook
Creating an Authority Presence Online: What it is and How to
achieve it
Every Internet website for commercial purposes and otherwise is in competition for visitors.
Human beings have definite motivators that shape the behavior of an individual. These factors include;
environment, education, society and the media, all play a role in driving visitors to a particular website.
While the focus for website operators has been primarily on search engine marketing, stepping into the
social media marketing arena calls for a firm grip on the concept of website authority as it relates to
search.
Indeed now that the research has expanded to encompass the authority factor to understand how
visitors not only choose websites to visit initially, but consult on a regular basis, it’s clear that this is the
next frontier that needs to be addressed.
