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Social Media Marketing Secrets for Online Business by Jon Rognerud

Social Media Marketing for Business – A Personal Guidebook

Getting Started on the Social Media (Tracking) Frontier

Social media marketing is about people and communication. But, it is a lot more than just making

conversation: there are some serious metrics at work behind the scenes. Market researchers analyze the

entire social media marketing process to measure the return on investment (ROI).

The following columns (next page) provide examples of website activity and survey metrics that can

occur through a casual conversation with friends or following a shopper through a buying experience.

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