What Is Social Media?................................................................................1
Systemic Effects of Social Media................................................................2
Is Social Media Strategically Relevant?......................................................4
Is Social Media Relevant & Relative?.........................................................6
Where, What and Who?..............................................................................6
Does Where, When & What Matter?...........................................................7
Does “How” Come After “What?”................................................................9
Who Owns the “How” Company?..............................................................10
How Much Does “How” Cost?...................................................................12
The Cost of How.......................................................................................13
Where Do You Find How?........................................................................13
How Do You Learn How?.........................................................................14
Why Use Social Media?............................................................................16
From Advertising to "Convert-ising"..........................................................18
What Is Convert-ising?..............................................................................19
Do You Have Social Media Directions?....................................................21
About The Authors....................................................................................23
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