Setting up an Online Business
The site requires specific software to be used. Have you
ever actually changed browsers or downloaded a piece of
software just to see a site?
Poor navigation, too little navigation, too much navigation
and, not uncommonly, no navigation at all
Bad design leading to poor readability
Discomfort due to ugly design or inconsistent design. Almost
always because a designer overestimated their skills.
Irrelevance of content - for example the business site that
includes biographies and photos of each of the board
members. Happy egos on the board; bored website visitors!
Complexity or excessive originality of design, which requires
users to learn how it works in order to use it.
Inaccessibility because the site cannot be used by browsers
for people with disabilities.
1.4 Building Interactivity and Personalization
Make your website interactive. Add feedback forms as well as
email forms that allow your prospective customers to ask you any
questions they might have pertaining to a product. Personalization of
- 35 -