Setting up an Online Business
Don’t listen to the “so-called” experts…
In this book, I’m not going to give you some airy-fairy theory
about what should work if everything clicks the way I think it should.
That’s the kind of rubbish you can read in any one of a thousand
marketing books sitting on the shelves of Barnes and Noble. The fact
is, most of those authors have never sold anything online except
copies of their book on Amazon.
Here’s my first piece of advice: don’t listen to advice from
someone who hasn’t been there and done it themselves!
This is absolutely crucial. If you look around the web or in your
local bookstore you’re going to find a ton of hype about how you can
become a millionaire with nothing more than a keyboard and a mouse.
There are people out there who will say you can get rich with no effort,
no work and no investment. There are even some who will try to sell
you pyramid schemes, get-rich-quick plans and every other kind of
scam you can imagine. And people actually buy them. At the first sign
of a chance to pick up fast cash, people whip out their wallets and give
away their life savings. You’re smarter than that, right?
But it’s not just the straightforward frauds you have to watch out
for. The Internet changes almost every day. Unless someone is
actually earning their living online day in and day out, by the time
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