Search Engine Theory and How Do Search Engines Work?
Table of Contents
Introduction: How Web Copywriting Differs From Traditional
CopywritingÈÈÈÈÈÈÈÈÈÈÈÈÈÈÈÈÈÈÈÈÈÈÈÈ44
The Plan: Knowing What Your Visitors Want to FindÈÈÈÈÈÈ..46
Discover Your USPÈÈÈÈÈÈÈÈÈÈÈÈÈÈÈÈÈÈÈÈÈ48
What's the Importance of KeywordsÈÈÈÈÈÈÈÈÈÈÈÈÈÈ49
How to Use Keywords to Attract the Search EnginesÈÈÈÈÈÈÈ50
Should you Keep Your Copywriting Short and Sweet?.........................51
What Makes Web Copywriting GreatÈÈÈÈÈÈÈÈÈÈÈÈÈ.54
How to Writer a Killer HeadlineÈÈÈÈÈÈÈÈÈÈÈÈÈÈÈ..55
Test Your Headlines to See What Converts the BestÈÈÈÈÈÈÈ..57
Master the Art of Bullet PointsÈÈÈÈÈÈÈÈÈÈÈÈÈÈÈÈ.57
Power Words to Infuse Your CopywritingÈÈÈÈÈÈÈÈÈÈÈ..60
Power Transitions to Keep Your Visitor ReadingÈÈÈÈÈÈÈÈ..61
The Copywriting Secrets They Don't Want You To Know ÈÈÈÈ...67
ConclusionÈÈÈÈÈÈÈÈÈÈÈÈÈÈÈÈÈÈÈÈÈÈÈÈ...69
Special Note: At many places in the text, you will see the terms Ñsearch
engine theoryÒ and Ñhow do search engines work?Ò I use these terms as
general catch-all phrases having to do with SEO, Search Engine Optimization.
The subject may be a bit hard to get your head around so I thought this might
make it easier for you. The term ÑSEÒ stands for Search Engines.
Search Engine Optimization and All About Search Engines
