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Search Engine Optimisation
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Search Engine Optimization (also known as search engine optimization or SEO) is touted as being very difficult. It is if you don’t know what you are doing, but, given the tools and the know-how, any business can optimize their website so that’s it’s noticed more by search engines like Google. This book reveals the fundamentals of good SEO practice and gives plenty of examples. It teaches you on-site optimization: how to optimize the content on your website, and how to optimize the bits behind the scenes (the code and meta tags). It also takes you through the fundamentals of off-site optimization, showing you how to get those crucial incoming links to your site. Get this book, apply what you learn, and increase the chances of your website being seen by people who want to buy your products or services.