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Sea Change
I started my working life as an astrophysicist, became a government officer, moved to
public relations and entered the tourism industry via scuba diving. I made more money
out of tourism than any of my other ventures but it wasn’t easy. In this book I give
advice on how to make the sea change from a salaried job to tourism.
By Mike Dixon
Copyright 2012 Mike Dixon
Sea Change
So you want to join the tourist industry. Wouldn't it be great to leave your
boring job and lead a more eventful life?
People in the tourism industry have the right idea. They combine work with
pleasure and have a great time. The opportunities are limitless: hotel, motel, pub,
restaurant, fishing, scuba, horse riding, boating, sky diving ... the list goes on and on.
You could even turn your hobby into a job.
It's a marvellous idea but don't rush into it. The rewards can be great but many
business ventures fail and that's something to be avoided. Failure often occurs when
people make career changes in middle life.
I started my career as a research astrophysicist and ended up owning a backpacker
resort. Between these extremes, I worked in public administration, public relations,
journalism and the diving industry. It was a slow evolution from one job to the next a nd
I learnt a lot on the way.
I offer the following advice for those who are planning a major change in lifestyle. I
start with a list of Dos and Don'ts and follow up with some examples.
1. Don't invest any significant amount of money in a new venture until you are fully
aware of what you are letting yourself in for.
2. Don't place undue reliance on the advice of others, including accountants,
solicitors, architects, loan managers, advertising consultants and travel agents.
3. Location ... location ... location.
4. Carefully research market size and market share.
5. Don't borrow a cent more than necessary.
6. Don't pay anyone to do anything you can do yourself.
7. Don't get involved in Tourism Awards.
8. The customer matters more.
9. The bottom line matters most.
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