2. Internal ranking factors
Several factors influence the position of a site in the search results. They can be divided
into external and internal ranking factors. Internal ranking factors are those that are
controlled by seo aware website owners (text, layout, etc.) and will be described next.
2.1 Web page layout factors relevant to seo
2.1.1 Amount of text on a page
A page consisting of just a few sentences is less likely to get to the top of a search
engine list. Search engines favor sites that have a high information content. Generally,
you should try to increase the text content of your site in the interest of seo. The optimum
page size is 500-3000 words (or 2000 to 20,000 characters).
Search engine visibility is increased as the amount of page text increases due to the
increased likelihood of occasional and accidental search queries causing it to be listed.
This factor sometimes results in a large number of visitors.
2.1.2 Number of keywords on a page
Keywords must be used at least three to four times in the page text. The upper limit
depends on the overall page size – the larger the page, the more keyword repetitions can
be made. Keyword phrases (word combinations consisting of several keywords) are
worth a separate mention. The best seo results are observed when a keyword phrase is
used several times in the text with all keywords in the phrase arranged in exactly the
same order. In addition, all of the words from the phrase should be used separately
several times in the remaining text. There should also be some difference (dispersion) in
the number of entries for each of these repeated words.
Let us take an example. Suppose we optimize a page for the phrase "seo software” (one
of our seo keywords for this site) It would be good to use the phrase “seo software” in
the text 10 times, the word “seo” 7 times elsewhere in the text and the word “software” 5
times. The numbers here are for illustration only, but they show the general seo idea