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receives a worthless link from your directory “link farm” in return. Generally, the
PageRank of pages from such directories leaves a lot to be desired. In addition, search
engines do not like these directories at all. There have even been cases where sites were
banned for using such directories.
- Use a separate page on the site for link exchanges. It must have a reasonable
PageRank and it must be indexed by search engines, etc. Do not publish more than 50
links on one page (otherwise search engines may fail to take some of the links into
account). This will help you to find other seo aware partners for link exchanges.
- Search engines try to track mutual links. That is why you should, if possible, publish
backlinks on a domain/site other than the one you are trying to promote. The best variant
is when you promote the resource site1.com and publish backlinks on the resource
site2.com.
- Exchange links with caution. Webmasters who are not quite honest will often remove
your links from their resources after a while. Check your backlinks from time to time.
3.7.4 Press releases, news feeds, thematic resources
This section is about site marketing rather than pure seo. There are many information
resources and news feeds that publish press releases and news on various topics. Such
sites can supply you with direct visitors and also increase your sites popularity. If you do
not find it easy to create a press release or a piece of news, hire copywriters – they will
help you find or create something newsworthy.
Look for resources that deal with similar topics to your own site. You may find many
Internet projects that not in direct competition with you, but which share the same topic
as your site. Try to approach the site owners. It is quite possible that they will be glad to
publish information about your project.
One final tip for obtaining inbound links – try to create slight variations in the inbound
link text. If all inbound links to your site have exactly the same link text and there are
many of them, the search engines may flag it as a spam attempt and penalize your site.
 
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