A Simple Explanation of How the Search
Engines Work to Determine Your Website
Rankings
All websites are given a unique number when they are found by the search
engines. When you website is found (indexed), it is then scanned by spider-bots
(automated programs) on a periodic basis along with millions of other websites. If the
spider-bot finds that other websites are pointing back to your website – this is called a
one-way link - then your website are awarded a certain amount of points. Points are
accumulating points in a number of ways, but this type of links to your website is most
important.
In short, your quest for higher rankings in the search engines should be focussed on
acquiring points from a variety of different sources on a consistent basis using chosen
keywords.
