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Regulating Television Drama For Positive Audience Impact by Aishat A. Onusi

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CHAPTER TWO

2.0 LITERATURE REVIEW

2.1 Empirical Review

2.1.1 Why Regulate Television Drama?

2.1.2 Audience Engagement with Television Drama

2.1.3 Good Taste, Decency, Morality and Social Values

2.1.4 Violence, Law and Order

2.1.5 Drama Classification and Consumer Advice

2.1.6 Local Content

2.1.7 Children and Young Persons

2.1.8 Advertising and Sponsorship Breaches

2.2 Theoretical Framework

2.2.1 Gerbner’s Theory of Cultivation Analysis

2.2.2 Bandura’s Social Learning Theory

2.2.3 Normative Social Influence Theory

CHAPTER THREE

3.0 RESEARCH METHODOLOGY

3.1 Research Design/Method

3.2 Target Population

3.3 Sampling Procedure

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