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Regulating Television Drama For Positive Audience Impact


CHAPTER TWO
2.0 LITERATURE REVIEW
2.1 Empirical Review
2.1.1 Why Regulate Television Drama?
18
2.1.2 Audience Engagement with Television Drama
20
2.1.3 Good Taste, Decency, Morality and Social Values
21
2.1.4 Violence, Law and Order
23
2.1.5 Drama Classification and Consumer Advice
25
2.1.6 Local Content
27
2.1.7 Children and Young Persons
29
2.1.8 Advertising and Sponsorship Breaches
30
2.2 Theoretical Framework
2.2.1 Gerbner’s Theory of Cultivation Analysis
31
2.2.2 Bandura’s Social Learning Theory
33
2.2.3 Normative Social Influence Theory
34
CHAPTER THREE
3.0 RESEARCH METHODOLOGY
3.1 Research Design/Method
37
3.2 Target Population
37
3.3 Sampling Procedure
37
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