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Rarely-Used Success Models

3 Increase your profits by concentrating on small
details. Improving small things like text size, color,
or graphics can really make a positive difference.
For example, if people can't read small text how are
they are going to buy your product? Another
example, why would somebody spend time at your
web site if your colors are all bright ones and hurt
their eyes?
4 Keep your offers flexible. If you offer a set price
for your product, you could offer the people who
can't afford it an optional payment plan. For
example, you could offer a Gold Plan for $47, a
Silver Plan for $37, a Bronze Plan for $27 and a
free plan to give them a taste of your product or
service.
5 Offer your knowledge or consulting as a bonus
product. You could offer a free 15- or 30-minute
consultation. This will add value to your product.
For example, you could say, "Get A FREE 30-
Minute Marketing Consultation!" You could also
offer it as a freebie to get them interested in buying
your product.
Chapter 2
6 Personalize all your e-mail messages so they get
read. Include the recipient's name in the subject line.
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