Profit with Classified Ads!
HOW TO MAKE YOUR CLASSIFIED ADS WORK
Advertising needn't be expensive. There are many ways to advertise inexpensively.
The best of these is the classified ad. Unfortunately, too many people misuse
classified ads. They try to sell a product directly from the ad. The best way to use a
classified ad is as a "two-step" ad.
Traditionally, this has meant that the customer responds to a classified ad in order to
get more information. The flyers, pamphlets, etc. that you send out do the selling.
There's a new way, though, to get customers to buy your product by using a
classified ad. It's easy for the customer, it's quick, and, on the average, gets a
HIGHER response than display ads. It's called the "EXPANDING CLASSIFIED AD."
This method of advertising requires an answering machine. That's right. You need an
answering machine that can give an OUTGOING message of at least three minutes.
Your classified ad directs readers to call the phone number of your answering
machine, where they will hear a powerful sales message for your product or service.
They are then directed to send an order to the address you give on the tape, or they
can leave their name and address, and you will send your product COD (cash on
delivery). If you can take credit cards, they can leave their card # on the tape for
payment (this is where you get the BIG success!).
The first and most important step is to write a sales message for your product. Keep
in mind that if you can leave a three minute message, you really have only two
minutes to describe the benefits your customer gets from your product. Note I didn't
say to describe your product. Describe the benefits.
For example, if you're selling a book on the secrets to succeeding in a mail order
business, don't tell them "My book has a chapter on mailing lists, and a chapter on
drop shipping, and a..." etc. Give them a forceful explanation of how they will
directly benefit by using your product:
"You won't waste anymore money on crummy mailing lists after you read my secrets
in chapter 4... You'll increase your profit margin by using the drop shipping methods
described in chapter 6."
This is much more persuasive and convincing to the listener, and will draw far more
Practice reading your message with enthusiasm. Make sure it fits into two minutes,
without sounding rushed. Deliver it in an exciting yet realistic way. Your goal is to
get the listener "pumped up," so their ready to part with their money, just so they
can share in the incredible secrets of your product. Don't mislead them, give them
the impression that you're confiding in them. This will work.
Now tape your message. Don't worry if you don't sound as polished as a TV
announcer. Just speak clearly, and with emotion. Use the third minute of your
message tape for ordering details. Give the customer an easy to understand version