OTO Crash Course
One of the highly guarded marketing weapon that GURU is
hiding from you
OTO also helps to build your list – Your subscribers spread the
words about you. If they have a bad experience with you, not only
they’ll unsubscribe, but they will also spread negativity about you in
forums / discussion list etc. The same goes with OTO. If the OTO that
you’ve arranged is of real value, bet that your subscribers will also
mention it to their friends or in forums / discussion list that they get
Ðthis“ or Ðthat“ from you as a subscriber. (That’s why you have to
make the Ðthis“ and Ðthat“ something unique, so that the OTO can turn
to be a viral list builder)
And For Your Customers..
Increase the level of trust on you – Your customers will be grateful
to be able to grab the OTO that you offer. Since the OTO cannot be
acquired elsewhere, they trust you as a person with sincerity,
friendliness and integrity. This also means the chances they will follow
your recommendation in future is extremely high.
They save cost – As mention earlier in the definition part, they get
quality products that you offer at a much lower price. It can be a lower
price compared to the market price or that a lower price compared to
if they buy each separate product individually.
Okay, that explain why you should start using OTO now. Generally
speaking, OTO is a win-win offer that both you and your customers
Types of OTO:
OTO can generally be grouped into 2 types namely;
Complementary OTO – These are products that complement or
parallel to your site theme. Take for example; you are selling an
ebook titled ÐHow to Write and Publish Your Ebook In 3 Days“.
Upon payment of the ebook, you can direct your buyers to the
OTO page immediately before the download page that show
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