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Example of OTO IN ACTION.
Okay, to summarize the whole thing about OTO I’ve drafted a
typical flow chart of how and where OTO are used.
It’s a simple 8 pages minisite. What are the 8 pages?
You have a squeeze page – This is a direct response page
where visitors arrive to your site and were given no chance other
than to subscribe to your mailing list or to leave. And you have
to really design your squeeze page in an enticing manner that
visitors will convert into subscribers. If you have no idea how to
do that for you. It’s powerful yet simple software that helps you
produce converting squeeze pages in a few clicks. There is added
feature that I like most about this software – It helps to
personalize your sales copy. The personalization feature did
increase the conversion rate. And this is how you can get the
most out from the traffic you send to your squeeze page. It’s the
conversion that matters.
Then you’ve your first OTO page that offers something
relevant to your main theme at GREAT values. (See above on
what to offer in an OTO page – Supplementary or
Complementary OTO)
An Exit Pop Up OTO – This is an OTO that you design
specifically for visitors that are leaving your squeeze page
without subscribing. It can be the same to your 2nd OTO page if
you like. Just make it really exceptional in quality and VALUE.
1st OTO Thank you page – This is the download page for your
1st OTO.
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