clips; file conversion programs to allow users to use different file types
with different programs; and much more.
Businesses buy a lot of software, to keep their computers working well, to
organize information, to manage aspects of their businesses, for security, and
many other reasons. With businesses, bear in mind that the transaction methods
may be different and that you may need to consider more complex licensing
rules, which we’ll consider in the sections on selling and supporting your
programs.
The popular categories include:
• Business Software – by definition, for businesses of course! We’ll discuss
some of the major sub-categories below.
• Design and Photo Software – higher-end tools
• Internet software
• IS/IT Software
• Utilities – specialized small programs that perform a custom function. For
businesses, the most important utilities would have to do with keeping
computers safe (such as firewall, encryption, anti-virus, anti-spyware kinds
of programs) and specialized business functions, which will vary by the
industry.
While all businesses are different, most businesses have many common
business functions they need to perform, and today, there are software programs
– and software opportunities – to address these areas, especially for the small
and medium business marketplace.
Major business functions that benefit from software include applications, auction
tools, finance (including spreadsheets, tax programs, and more), presentations,
sales management, program and project management, legal and accounting,
add-ins and custom extras for major business programs like MS Office,
communication tools and much more.
Before You Start Developing
Even with the hints we’ll share, making software can be fairly expensive. Before
you get started, have in mind the following:
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