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By: Sarah Simpson
"The task of leadership is not to put greatness into people, but to elicit it, for the greatness is there already". John Buchan
When you think of leaders and leadership, what comes to mind? Charismatic and inspirational or out-of-touch and remote?
Leadership is a complex, many sided puzzle which many of us learn from mirroring someone else, picking it up as we go along or trial and error.
By: Paurav Shukla
Marketing research is a critical part of marketing decision making; it helps in improving management decision making by providing relevant, accurate, and timely information. Every decision poses unique needs for information, and relevant strategies can be developed based on the information gathered through marketing research in action. Too often, marketing research is considered narrowly as the g...
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