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Marketing Basics


Table of Contents
Foreword
04
Chapter 1
05
1. Marketing Fundamentals
05
1.1. Definition of Marketing
05
1.2. The Basics of Marketing
07
1.3. 4 Ps of Marketing
12
Chapter 2
32
2. Traditional Marketing
32
2.1. Description of Traditional Marketing
32
2.2. Types of Traditional Marketing
37
2.3. Appropriate Application of Tr. Marketing
47
Chapter 3
52
3. Internet Marketing
52
3.1. Definition of Internet Marketing
52
3.2. Types of Internet Marketing
59
3.3. Strategic Application of Online Marketing
74
3.4. Advantages of Internet Marketing
81
Chapter 4
85
4. Developing a Marketing Plan
85
4.1. Market Research
85
4.2. Drawing the Marketing Plan
92
4.3. Application of Marketing Plan
100
Bibliography
109
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