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Making Money With Affiliate Programs


Making Money With Affiliate Programs
page 18 of 59
People will stay longer at your site. They will not be inclined to click off your site on
the first link they see. Get them interested in what YOU are offering, not what
someone else is offering.
Less links means more profits.
Scatter Gun or Targeted Approach?
Here’s an affiliate marketing question. Should you join every affiliate program you
can find, or just a few?
There are many thousands of affiliate programs on the net that you can join. Every
man and his dog have one. But how do you decide which programs to join?
There are two schools of thought here. First you can take the scatter gun approach,
which is quite popular on the net, and join as many programs as possible. This ensures
that at least SOME of them will pay off. Well, that’s the theory at least.
The alternative is to take the targeted approach. Join some leading affiliate programs
in just a few areas and put more effort into promoting each one. First, do some
affiliate marketing research by reading as many articles as possible. This way you’ll
narrow down the options.
There are pros and cons to both the scatter gun and targeted approaches, but why not
do what everyone else is not doing. It seems to me most sites are taking the scatter
gun approach. For example: We have 3,000 affiliate programs listed on our site. We
have the largest selection of affiliate programs.
Focus? Find your own niche. Find a particular area that you’re interested in. If (for
example) your interest is in selling rare papyrus from Egypt and you find that there is
only one affiliate program dedicated to this, join it. Focus your affiliate marketing
©2002 David McKenzie, All Rights Reserved
 
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