LinkedIn For Business
1. Setting up Your Account
Before making a business page, you need to make sure your personal
account has been optimized. You will know about most of the content
already, but think, does it reflect the right you? Are you actively
promoting your current business or company well?
Common SEO practices can be applied to any public profile on the
internet and your LinkedIn profile is no different. If possible, make sure
there is a good link to your company home page and to any relevant
business and group pages on LinkedIn, (these may need to be done
once you have finished building them).
You should also keep a continuous eye on the quality of your network.
Are they good links to have? Alternatively, are they more social links?
Do they perform a function or have the potential to if you need them?
Once you have finished with your personal page, you are ready to build
a LinkedIn Business Page.
Having a regular LinkedIn account grants you only so many privileges.
You can contact certain members and you can add only certain people.
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