5.3 Keeping Groups Active
Setting up a group is not the end of the process. If you do this the group
will sit empty and unloved. Like an un-watered plant it will shrivel and
Click the share option on the right-hand side of your group page. This
gives you 4 basic sharing options. The first is to share on LinkedIn, the
second is to share on Twitter, the third on Facebook and finally to
personally invite others. With the latter option you can name specific
contacts on your profile and ask them to join.
Populating your group with fans is an essential part of building your
brand. It also helps to entice new group members. People want to see
an active group with a good number of members. If a group has no logo,
no members and no activity, it will struggle.
