The modern user, especially those between 16 and 40, expect their
companies to be more than the faceless purveyors of quality goods and
services. They want a face. They want to feel a part of the company.
They want to feel like their voice matters. This section will show you how
to make that happen on LinkedIn.
LinkedIn groups present an opportunity to gather employees and fans
together in one place. This gives you the chance to begin discussions
with these people, to run polls and to post content for just your fans to
Setting up a group is very easy. You do not access it through your
business page, but through your personal profile. Go to the top bar of
your home page and click on “groups.” Click the “create a group” button
