LinkedIn For Business
4.3 Market Research
Many elements of LinkedIn insights or analytics have been covered
already. Your adverts, banners and other marketing techniques can be
analysed using these analytic tools. You can check clicks, page views
and follows therefore, assessing the impact of your advertising
In addition to this, LinkedIn insights act as a means of market research.
This can be done in terms of short term and long term impact. The data
collected should be compared to actual product sales, likes on other
social networks and keyword trends on Twitter.
In section 5 you will learn about how to conduct more personal market
research using groups and polls. Before that, you can use the data from
insights and analytics to examine responses to certain products and
certain styles of presentation. For example, are users responding more
to web links than to videos or vice versa? What kinds of messages are
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