4.2 Group Emails & Warm Calling
Done correctly, messaging potential clients and customers can reap
many rewards. They can lead to sales and to spreading the word about
a product. However, if done badly, they can be treated as spam and
even in some cases harassment.
LinkedIn has created Partner Messages to allow businesses to utilize
the network‘s InMail system for messaging. These can be customized,
personalized and hand-delivered to your targeted recipients. The subject
range can vary from advertising products to advertising jobs.
These messages should be utilized because:
1. They are guaranteed to be kept at the top of an inbox pile
