2. Groups: You can set up a company group for your business (see
section 5.1). An open group can be accessed by anyone, but you can
create a more closed group based on invites and approved applications.
This could allow you to find other business leaders and create a private
forum on LinkedIn where you can interact on behalf of your businesses.
Events are another tool for getting your brand and your business out
there. If you are about to launch a new product, open a new office, or
even discontinue a much beloved but now out of date service/product,
you can arrange a LinkedIn event.
The advantage of the event is that it publicises your product, service or
new office, and it includes your followers in the project. This is also a
great opportunity to run a promotion or to get feedback. Similarly, it can
be used as a private function, so employees linked to your company
know exactly when the office party is.
