LinkedIn For Business
As you will note, just below your status bar is the option to “attach a link.”
Click on this and paste the URL of the page you want to link to. For
example, you could link to a news update, a blog post or a product
launch. The choice is yours.
The “Careers” and “Products & Services” sections also give you scope
for attaching links to your company webpage. Make smart use of them to
help promote your company and its services.
Passive backlinks are those that you have no control over. On LinkedIn,
this includes recommendations and status updates written by your
customers and fans/followers. In order to maximize these links, you
need to provide excellent content that is going to get people talking and
get people recommending.
2.3 Driving Traffic to Your Site
There are a number of other ways you can drive traffic to your website
via LinkedIn. Here‘s a few:
1. Use Sociable on Wordpress (or LinkedIn Share button)
If your company employs a Wordpress, blog as part of its website go to
the plugin section of your dashboard. From here, click on “add new” and
then search for “sociable.” Install the plugin then activate it. You can
decide which social sites you can allow users to interact with. I
recommend you use all of them:
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