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LinkedIn For Business

2.2 Backlinks to Your Site
A backlink is a web-link that, if clicked, takes a user from one webpage
to another. Search engines find backlinks to be extremely valuable
commodities for a webpage, however, there are conditions. For
example, each link should be one-way only and should link between
reputable sites.
LinkedIn counts as a reputable site, so creating links between your
website and LinkedIn is a must. One way you can do this is by putting
your website‘s URL into the main company info section (see above).
The second method is by putting a link in as a status update for your
company. Go to your main company page and you will see the status
update bar below your main options bar like this: