LinkedIn For Business
2. Page Optimization
SEO is short for Search Engine Optimization. Ever wondered why some
websites rank better than the others do? Search engines send out spider
programs to assess websites. The search engine then ranks the
websites according to certain criteria placed against keywords put into
the search engine.
In an ideal world, a website about vacuum cleaners will rank high on a
search for vacuum cleaners. The search engines take into account the
size of a website. The number of pages it has. The quality of the pages
on the website. This is balanced against the number of keywords and
links within and to the website.
When writing any page on LinkedIn, you need to abide by a simple set of
1. No spam. Keep to the point.
2. Don‘t become a super advertiser.
3. Choose your keywords and stick to them.
4. Do not stuff your pages full of keywords.
5. Fill out all information boxes.
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