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Leveraging Social Media Marketing in Food & FMCG Industry in Saudi Arabia


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TABLE OF CONTENTS
LIST OF TABLES .......................................................................................................................viii
LIST OF FIGURES .......................................................................................................................xi
CHAPTER ONE: INTRODUCTION ...........................................................................................1
BACKGROUND OF THE STUDY .......................................................................................................1
PROBLEM STATEMENT ...................................................................................................................2
OBJECTIVES OF THE STUDY ...........................................................................................................3
SIGNIFICANCE OF THE STUDY........................................................................................................3
DEFINITIONS OF TERMS .................................................................................................................4
LIMITATIONS OF THE STUDY ..........................................................................................................5
CHAPTER TWO: LITERATURE REVIEW ..............................................................................7
MEDIA SITES .................................................................................................................................7
BLOGS ...........................................................................................................................................8
EXPERTS ........................................................................................................................................9
WHITEPAPERS .............................................................................................................................10
SOCIAL NETWORKS’ GUIDES ......................................................................................................10
CHAPTER THREE: RESEARCH METHODOLOGY ...........................................................12
RESEARCH DESIGN .....................................................................................................................12
STUDY POPULATION ....................................................................................................................13
SAMPLING PROCEDURE ..............................................................................................................13
INSTRUMENTATION .....................................................................................................................13
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