Let Your Knowledge Make Money For You- -The Secret To Being A Successful Entrepreneur
Let Your Knowledge Makes Money To You
6.1. Get Some Attention!
The most critical “attention-grabber” is the headline or title of your course
listing. You have to grab your student’s attention and make them want to read
Whenever we want anybody to do anything, the first question that comes to
their mind is “why?” If we don’t have an answer, we aren’t going to get the
response we want. “Because I want you to” just doesn’t cut it and you won’t get
One important marketing principle states that “perception is everything.” What
practical value does a statement like that have? It tells us that price isn’t really
the issue. It’s what a student believes about the course product and its
benefits that matter. She buys, or does not buy, based on this perceived
If you are able to meet the wants of a customer (student), you will make the
sale. Price is not the deciding factor in most cases.
Advertising people learn immediately that the headline is the most important
element of any ad. And that is what you are doing with your course listing –
Your course advertising.
Your headline or title is a teaser. You want folks to take the time to read about
your sale. For great role models, pay attention to radio and television teasers.
Think of the daily newspaper. Most folks scan the headlines as a way of
deciding which stories to read. In fact, the majority of the public reads little else
when deciding whether or not they are interested in a particular submission.
Marketing experts know that changing the headline of an ad can increase its
power exponentially. Many advertising gurus recommend writing at least 100
headlines for any ad before making a final choice. As online teaching power
players with hundreds of courses for sale, we cannot possibly take the time to
do this for every course. But we can master the key principles to make listing
titles or headlines more powerful.