Let Your Knowledge Make Money For You- -The Secret To Being A Successful Entrepreneur
Let Your Knowledge Makes Money To You
6. Critical Marketing Skills
A successful salesperson knows how to “read” her customer... how to put
herself into the mind of her buyer. By doing so, she is able to discover what her
buyer really wants -- and then provide it. The same technique can be use to
promote your online teaching business.
In order to succeed in online teaching, you have to do the same thing. Know
what your customer (student) wants and then speak to him or her on a
If you are thinking that you can’t do this, I can assure you that it isn’t that
difficult. The simplest, easiest method to figure out what your customers
(students) want is to constantly study enrolled and losing courses!
Often two lecturers will offer identical or almost-identical course products, but
one will be a smashing success and the other, a dismal failure. Whenever you
find such a situation, examine the listings carefully to understand the
For example, I opened a course to teach the internet marketing skills, and the
results were just OK. I reopened the course with one adjustment to my
previous ad -- I put the course retail price in the headline. This time it was a
smashing success. Obviously, my students wanted a bargain.
Where did I get this idea? Simply by studying some successful lecturers. You
don’t need to be a marketing genius constantly inventing clever ploys. All you
have to do is figure out what other successful people are doing and adapt it to
your own sales, keeping in mind your target students’ needs and wants.
Believe me, when you start becoming a power lecturer, you will be noticed by
many people… and they will start copying you!
Competition is keen. With lot of available courses to enroll, you must capture
the attention of students if you plan to succeed. And that’s not all. You have to
be able to answer that all-important question in the student’s mind, “What’s it
for me?” Distinguish your course listing from your competitor’s by mastering
the following marketing skills: