How to triple your lawn care business
You can't directly do any thing to get more clients. But what you can do
1. Increase the amount of leads for your lawn business.
2. Increase your conversion rate .
This is the absolute most fundamental concept to under stand so I will repeat
You can not directly do any thing to get more clients.
You can only increase the number of leads you get
and increase your conversion rate.
Pause for a minute and let that sink in. Alright. Got that? lets look a bit deeper
at what the hell all this means.
What is a lead?
To put it simply a lead is when some one interested in your lawn care services
contacts you. They may phone you, they may email you or simply walk up to
you while you are busy mowing some ones lawn. This is pretty straight
forward right? I guess the next obvious question then is..
What the heck is a conversion rate?
Your conversion rate is the percentage of leads that turn in to customers. So
if I had 100 leads and 80 of those people became clients then my conversion
rate would be 80%.
Again this is very simple stuff really, but it's some thing that is over looked by
many of us in the lawn business. We are often to busy in the day to day
running of our business. Who's lawns are we going to mow today. When is
my trimmer going to be out of the repair shop? You know, all those little things
that consume our day to day lives.