One Way Communication
In 2004, companies launched their websites in many cases as an “online brochure” basically converting their print publications into electronic data. Visionary companies took a different approach and sought out the answer to the question: “How can we make e-commerce work for us?” These are the companies who collectively helped e-commerce evolve to its present level of development by utilizing the following services and products:
· Companies that deliver search media products/services: $3.1 billion
· Related in-house Search Engine Marketing expenses: $618 million
· Outsourced Search Engine Marketing services: $380
· Search Engine Marketing technology license fees: $30 million