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How to Combine Your SEO with Pay-Per-Click Advertising Campaigns

1. Introduction
Getting a top 5 search ranking in Google, Yahoo! and recently in MSN.com as well is the key
factor to advertise your product on-line. Optimizing your website will generate more traffic than
all of your other Internet Marketing efforts combined. By simply getting traffic coming to your
website, you have got more chance of generating more sales.... The best way to have a good
position on Internet search engines is to combine your SEO (Search Engine Optimisation) with
pay per click advertising campaigns (Google Adwords, Yahoo! Search Marketing or Microsoft
AdCenter for MSN.com).
These two most successful techniques for getting ranked high can positively influence each other
and implementing them both you will get excellent traffic results.
Read these few pages and you will learn all about SEO and pay-per-click (PPC) campaigns before
you waste a lot of money on a campaign that doesn't work. This guide provides essential
overview of SEO and it will help you to launch your first on-line advertising campaigns with
Google Adwords, Yahoo! Search Marketing (formerly Overture) or Microsoft AdCenter.
Copyright © 2007 3R Consulting Ltd Page 3 of 25
Waverly House, Greystones, Co. Wicklow. Tel: 01 201 7102, www.3r.ie
 
 
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