Type your product keywords into one of the keyword search tools. If you are an experienced
spreadsheet user, copy and paste the results into a spreadsheet. Use more than one of the
keyword tools. Keep adding to your list of potential keywords. Note the keyword or phrase (you
can search phrases as well as individual words) that gets the most results for each product.
Pay Per Click Affiliate Marketing Budget
Keyword Budget is an important part of pay per click marketing. Bid too much and you’ll go
broke, possibly even without sales to show for it. Bid too low and you’ll never get clicks which
mean you won’t get visitors. No visitors mean any sales.
The best way to set a keyword budget is to take sales figures and costs and do some calculations.
However, if you’ve never sold anything before, there are no sales figures to plug into the
formulas.
For the rest of the keyword and ad exercises, we’re going to use a Clickbank tattoo provider who
pays $23.32 per sale and states that the product has a conversion rate of 100. This means that it
takes 100 visitors to sell one item.
Let’s find out what a visitor is worth.
The Clickbank Merchant we signed with pays $23.32 per sale.
It takes 100 visitors to get one sale.
Visitor Value = commission amount divided by the number of visitors.
So each visitor is worth 23 cents.
This is important to know because you don’t want to pay more for a click than that click (visitor)
is worth.
Our click cost limit is 23 cents, preferably less.
Many people lose money on pay per click affiliate marketing because they do not keep up with
how much they’re spending on ad campaigns and because they fail to check the return on
investment for ads.
In our case, we know that spending more than 23 cents per visitor will mean losing money
instead of making money. It’s very important, especially for the first few days of a new ad
campaign, to pay close attention to the clicks and results.
Many marketers agree that after an ad has received 200 page views, you have enough
information to do something. If there have been no sales, either the ad isn’t focused and well
