Success in any type of affiliate marketing advertising revolves around keywords. Keywords are
especially important in pay per click. The cost of the ad is determined by the bid.
Keywords are the words that people type into the search bar when they’re looking for something
online. Example: People looking for a Norah Jones CD will either type “Norah Jones CD” or the
title of the CD into the search bar.
The key to selling a Norah Jones CD would be in using the keywords “Norah Jones CD” and not
the generic terms “music” or “CD.” Keywords must be as specific and focused as possible.
In order to compile a good keyword list, you’ll need to make use of a keyword research tool.
Here are a few of the three popular ones:
SEOBook Keyword Tool free online tool
123Promotion free online tool featuring Overture & Wordtracker When you type one of the words from your list into the search box on a keyword tool, the tool
will tell you how many people searched that word or phrase recently. You’ll also see all the ways
they searched for it.
Example: Go to the SEOBook Keyword Tool and type in the word music.
The results show that millions of searches have been done for the word music. Music is much too
broad a keyword. It must be narrowed down. How do you know how many searches make a
good place to start?
Some successful affiliate marketers say that 15,000 searches are enough. Many affiliate
marketing professionals recommend using keywords that have somewhere between 30,000 and
50,000 searches per month.
If you look on down the returned music search list, you’ll see the number of searches for each
phrase. You can choose one search term that has 30,000 to 50,000 searches or you can combine
several keywords and add the total searches for each until the total adds up to 30,000 to 50,000
searches.
exact match, a broad match or a phrase match. Google will give us an idea of how often a phrase
is being searched and how much competition there is for that keyword.
