Do research keywords carefully.
Do use specific, focused keywords.
Do monitor ad campaigns closely.
Do set a budget and stick with it.
Do shoot for a position somewhere between 3rd and 7th.
Do know your profit margin and conversion rate.
Do include keywords in ad titles.
Do consider current event keywords.
Do consider buzz keywords.
Do not automatically bid for the highest spot.
Do not forget to keep an eye on ads & monitor their performance.
Do not put off turning off ad campaigns that are not getting results.
Do not get involved in bidding wars.
Do not use direct URLs to the merchant site.
Typical pay per click ads consist of a heading, a short summary and the URL where customers
who click on the ad will land. Some pay per click providers allow more words per ad, some
allow less. The rules regarding terms and descriptions used vary from provider to provider.
With some pay per click providers, your ads will appear instantly. With other providers, you
must wait until your ads have been approved.
Once you’ve written an ad, try creating different versions of it. Don’t be afraid to tweak ads and
try them again.
