Do deliver what the ad promises.
Do include ad headline in landing page headline.
Do limit or remove navigation
Do use the search terms at the top of the landing page so that viewers know they’ve landed on
the right page.
Do not use the same old boring text.
Do not make it easy for the customer to leave the page. (Keep navigation bar a simple one –
home and about.)
The simplest way to begin an Adwords campaign is to set your daily budget at $5.00. You can
watch daily to see if your ads are drawing clicks. It’s been estimated that 95% of those who lose
money on pay per click advertising do so because they fail to keep an eye on not only the daily
budget but the results of ads.
Often the most popular keywords will be entirely too expensive to bid on. This is where a long
keyword list can come in handy. Try using more of the words that cost less, in addition to
phrases and terms.
When ads are producing clicks that result in product sales, you can cut your bid amount in half or
even by two-thirds and still get traffic.
Pay Per Click Advantages
When used correctly, pay per click ads get immediate results.
Pay per click ads give you the power to test a business idea and find out if there is a market for it
before investing a lot of money.
