How To Nail Social Media (without fail) – A Personal Guidebook
Th e Ma k in g of a Socia l Med ia Ma rk etin g Ca mpa ign
(Courtesy Ignite Social Media)
REVISITING THE DEFINITION OF WEB 2.0
Rather than a defined technology, Web 2.0 is an "attitude" or perspective. The outstanding
characteristic of this perspective is to enable and encourage participation in an "open" environment.
This openness refers to the behind-the-scenes technology AND the socially open policy, granting rights
to the audience to contribute and use the content in a variety of contexts.
Simply defined web 2.0 is “acombinationofonlineplatforms,applications,andmediacreatedwith
the aim of facilitatinginteraction,collaborationandsharingofdiverserangeofcontenttypes”14
