How To Nail Social Media (without fail) – A Personal Guidebook
Socia l Med ia Ma rk etin g, Au thority Presen ce a n d SEO
What’sinterestingtonoteisthatmost Search Engine Optimization (SEO) specialists have a completely
differentviewonwhatitmeanstobean‘uthority’websiteascomparedtoGoogle
inbound links to build credibility. They think in terms of the ‘authoritativesites’
In most cases search engine optimization rarely addresses any other factors involved in the time-
consuming process of creating an authority presence. This is partly due to the fact, that most companies
are unwilling to invest the amount of effort required. On-page SEO (code, content, structure) is
important, but in highly competitive markets, you will not win the #1-3 positions race in Google without
authority and trust.
The searchengineslinksdon’traiseyourwebsiteto the authority level alone: inbound links are the
result of being an authority.
Websites that have achieved authority status will attract a substantial visitorship. These visitors actively
check the content on a regular basis, discuss it with friends, write about it on their blogs and link to it in
the pursuit of becoming authorities themselves. You’llseereferencestothesesitesacrossthesocial
media platform.
Inbound links are the major indicator that the search engines use to define authority, yet research
shows that a human visitor considers a website an authority when the content is specific to the subject
niche and constantly updated. Visitors also (without knowing it, perhaps) give higher ratings to an
authority website that link to other authorities, to further the understanding of visitor regarding their
search.
