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How To Nail Social Media Without Fail by Jon Rognerud

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How To Nail Social Media (without fail) – A Personal Guidebook

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TA BLE OF CONT ENTS ( LI MI TED)

Why should you care about Social Media Marketing?.............................................................................. 6

Internet 2004 vs. Internet 2009: The Static Web Evolves into an Interactive Web .................................. 7

The Dynamics for Internet Usage in 2004 .................................................................................................. 8

The (Social) Dynamics for Internet Usage in 2009 ..................................................................................... 8

How Do We Define Social Media Marketing? ......................................................................................... 11

Web 2.0 and Social Media Marketing: User Contributions and Control ................................................ 13

Getting Started on the Social Media (Tracking) Frontier ......................................................................... 17

Social Media Metrics ................................................................................................................................ 18

Creating an Authority Presence Online: What it is and How to achieve it ............................................. 21

Social Media Marketing, Authority Presence and SEO ............................................................................ 22

What is Authority? ................................................................................................................................. 24

What are the Characteristics of Experts? ................................................................................................ 25

What’stheBigDealaboututhority– Who Cares Anyway?............................................................. 29

How Can You Become an Authority?....................................................................................................... 30

Authority Development Strategies: Tools of the Trade .......................................................................... 32

Web 2.0 Components and Tools .............................................................................................................. 34

Web 2.0 and Social Media Marketing ...................................................................................................... 35

Brand Awareness and Social Media Marketing ....................................................................................... 36

Credibility and Trust: The Big Picture of Authority .................................................................................. 38

The Making of a Social Media Marketing Campaign ............................................................................... 40

What Makes a Viable Social Network?.................................................................................................... 41

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