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How To Nail Social Media Without Fail by Jon Rognerud

How To Nail Social Media (without fail) – A Personal Guidebook

G ettin g Sta rted on th e Socia l Med ia (Tra ck in g) Fron tier

Social media marketing is about people and communication. But, it is a lot more than just making

conversation: there are some serious metrics at work behind the scenes. Market researchers analyze the

entire social media marketing process to measure the return on investment (ROI).

The following columns (next page) provide examples of website activity and survey metrics that can

occur through a casual conversation with friends or following a shopper through a buying experience.

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