Making Money With Postcards
The Step-By-Step Postcard Marketing Course
Section 1: Postcard Success For Newcomers
One of the best things about getting into postcard marketing is the fact that you’re en-
tering the multi-billion dollar direct mail and direct marketing industry. This course is a
Ðprimer“ to get you off to a fast start, but there’s so much more to postcard marketing
which you’ll learn about as you go along.
Because you’re entering this huge industry, there are countless resources available to
you and much of it can be found on one website which is included at the end of the
course called ÐResource Guide“.
For example, there’s a ton of ongoing training available on sharpening your direct mail
marketing skills. In fact, the site I’ll give you in the Resource Guide has a section which
shows how that one site is a resource guide in and of itself for Business Schools of
over 35 major universities around the country.
The students use this site to help them develop hypothetical direct marketing cam-
paigns for thesis papers which is what they need to write in part to get their degree.
The benchmark for success in direct mail and postcards in particular is the percent of
response that turns into income as a result of a given direct mail campaign. Direct mail
is not so much an art as it is a science.
If you follow the proper protocol as is given in this course and as you further develop
your expertise as a postcard marketing specialist, you’ll open up to a whole new world
you probably never thought existed.
I first started using postcards to generate leads for a business opportunity back in the
late 90’s. And my first postcards were the ugliest of ugly. I’d take a 8 1/2 x 11 piece of
canary card stock, evenly section it off in 4 boxes.
Then I’d take a black sharpy pen and write in each box leaving the prospects name off
Ð________ I’ve been trying to reach you, I’ve got a money making project I know you’ll
be interested in, give me a call at (818) 555-7890“.
Then I’d use that as my master, run copies on my copy machine, then cut each page in
four. Then I’d stick on my address labels, turn the card over and write in with my
sharpy pen their name… it looked as if I just wrote the entire card out to them.
Now before you start laughing, let me shock you… I would get 10 to 15 call backs for
every 100 cards. That’s a 10 to 15% response. Try getting that high of response from a
4 color slick glossy card with all the fancy success graphics - You won’t come close!
