Define Your Facebook Page’s Goals and Purpose
It’s a simple question. ÐWhat do you want to accomplish with your Facebook page?“
Yet the answer isn’t always so simple. Ultimately you likely want to use your Facebook
page to make more money and grow your business. But there are many ways to
accomplish that and may directions to take. Perhaps a better question is, ÐHow do you
want to use your Facebook page to grow your business?“
Don’t worry, you’re not expected to know the answer right now. However, before you
begin creating your fan page it’s important to have a direction – to have goals.
As mentioned in the introduction there are several things your Facebook fan page can
accomplish. They include but are not limited to:
Traffic generation
List building
Selling products/services
Announcements and promotions
Content and value
Building a community/strengthening relationship
In fact, Syncapse.com surveyed 4,000 people who ÐLiked“ the top 20 brands with
Facebook pages. They found that someone who has ÐLiked“ a brand spends an
average of $71.84 more each year on that brand’s products or services.
A little story about turning fans into paying customersÈ
Company ABC created a Facebook fan page. Their audience is strongly represented on
Facebook so they went all out and hired someone to maintain their page for them. They
created a custom Facebook page that offered a ton of valuable content, promotions,
news items and interactive tools and applications. They even included a Q&A page and
a page where Facebook fans could learn about products and services and purchase
directly from the page.
When a fan made a purchase they also tended to post a note on their profile about the
great new product they purchased from Company ABC. The company gained more fans
from these mini reviews. Company ABC was able to increase their monthly sales by
10%.
This story can easily be you. And if selling products or services on your Facebook page
isn’t your goal and you’d rather build your opt in list, you can do that, too.
Before you move onto the next step, spend some time brainstorming what you want to
accomplish with your Facebook fan page.
