Following The Gurus
If you aren’t considered an Internet marketing guru, you are probably amazed at
how they manage such impressive sales figures and how all of their products
seem to be huge successes. You experience launch after mildly disappointing
launch with items that you feel rival some of those being offered by the “big
guns.”
If you are looking to elevate your results, it may be time to stop being in awe and
to objectively evaluate some of what they are doing.
You can learn some valuable lessons that can ramp up even your non-guru
offerings.
Consider these traits so often possessed by the gurus:
The masters create anticipation.
Think of a few big names in Internet marketing and think about their most recent
product. Do you remember being surprised the day it went public? Of course
not. You knew that product was coming weeks in advance.
They let everyone know that something exciting was on the way. They teased,
tempted and revealed just enough information combined with infectious
excitement to get everyone’s attention.
The day that product went public, they made sure they had back up plans for
when their payment processors or site became overloaded. Think about that.
They had people lining up for a shot at that new product.
Why? Because they created excitement and anticipation.
You might not be able to muster the firestorm of controversy and interest a well-
known guru can, but you can find ways to plant seeds of anticipation and to get
people prepared in advance to buy your product.
You may not have to worry about server failure on launch day yet, but you can
increase your odds of hitting the ground running by creating an advance buzz.
The masters don’t rest after that launch.
You’d think that after a massive successful product introduction those gurus
would just sit back and count their cash. They don’t. They keep marketing that
product. They keep it on people’s mind.
© 2006 JessieMcCloudMarketing.com
